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Websites · Astro-fast · from $97/mo plus $447 one-time

A Pet Grooming Website That Loads First, Ranks, and Fills the Book

We design and build blazing-fast websites on the Astro framework, with a guaranteed 90+ PageSpeed score, real local SEO, an AI chat widget and fully managed hosting. You groom the dogs. We handle the website, the hosting and every update.

See the three levelsGet a free quote
90+ PageSpeed guaranteed Free domain and hosting Up to 60 pages Live in 7 days
The problem

Your Website Is Quietly Costing You Grooms

Most pet grooming websites are slow, invisible in search and annoying to change. Here is what is really keeping your chairs empty on a quiet Tuesday.

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A slow site loses the booking

WordPress, Wix and GHL-built sites bloat fast. A pet parent with a matted doodle and a free Saturday is not waiting for your gallery to load. They go back to the map and tap the next salon, and you never know they were looking.

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You are invisible for "groomer near me"

No neighbourhood pages, no schema, no clean meta, so Google and the AI answer engines never put you in front of anyone. You run entirely on word of mouth, which is wonderful until a regular moves away and takes four referrals with her.

💸

Charged for every small change

Hosting invoices, SSL renewals, plugin licences, and a quote request just to change a price or add a new service. So the site keeps showing last year’s prices and a groomer who left in spring, because updating it is a hassle you keep putting off.

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A dated site makes people hesitate

Someone is deciding whether to leave their dog with a stranger for four hours. A website that looks like it was built in 2016, with three dark photos and no prices, is not the thing that makes that decision easy.

The solution

Built on Astro, Faster Than WordPress, Wix and GHL

We build it the modern way, so it opens instantly and your before-and-after photos land before anyone loses patience.

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90+ PageSpeed, guaranteed

We build on the Astro framework and guarantee a 90+ Google PageSpeed score, often a perfect 100, on mobile and desktop. Your before-and-after photos are the reason people book, and they need to appear instantly, not after a spinner.

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Faster than WordPress, Wix and GHL

No plugin bloat and no page-builder overhead. Static-first pages served from the Cloudflare edge open in a blink, which matters because almost all of your booking traffic is somebody on a phone.

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A site your work deserves

A clean, photo-forward layout built around before and after, breed by breed. Your grooming is the product. Most salon websites hide it behind stock images of a golden retriever nobody at your shop has ever met.

Our speed guaranteeWe guarantee a 90+ Google PageSpeed score, and frequently hit a perfect 100, on both mobile and desktop. A fast page keeps a pet parent looking at your work and tells Google you deserve the position.
Get found

Rank in Search, and in AI Answers

Fast pages are half of it. We structure everything so search engines and answer engines can both understand and surface your salon.

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Built to rank

Search engines reward fast, well-structured pages. Correct titles, meta, heading order and internal links mean Google can crawl and rank you for grooming searches in your own town.

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AEO and GEO ready

Every page carries schema and meta that AI answer engines can read, so when someone asks ChatGPT which groomer near them handles a nervous rescue or a double coat, your salon is available to be named.

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Real pages per area and route

An individually written page for every neighbourhood, suburb and mobile route you cover. This is still the most dependable way a local salon outranks a chain with a franchise budget.

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Sitemap, robots.txt and llms.txt

A correct sitemap, a robots.txt that lets the right crawlers through, and an llms.txt so AI crawlers index your salon cleanly rather than guessing at it.

Ranking guaranteeWith real neighbourhood and route pages, schema, correct meta and clean sitemap, robots and llms files, we guarantee your website starts ranking in your area within 3 to 5 months.
What you get

Everything Included, Up to 60 Pages

A complete site rather than a template. This is what ships with every build, on every level.

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Up to 60 pages

Home, About, a services overview plus a dedicated page for each service you offer, whether that is dog grooming, cat grooming, hand-stripping, de-shedding, puppy first grooms, mobile, daycare or boarding, plus area pages, Contact, Book and a Team page.

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A groom price estimator by breed, size and coat

The one number every pet parent tries to work out before they call: what is this actually going to cost. We build an estimator that asks breed, size and coat condition and returns a range, so they stop guessing and you stop fielding "how much for a cockapoo" fifteen times a week. It is labelled clearly on screen as an estimate rather than a fixed quote, because a matted coat is not the same job as a maintained one and your groomers need to see the dog before committing.

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Free domain if you need one

One domain is included at no cost. Already have one? We point it at the new site, so nothing changes for the regulars who have your address saved.

☁️
Cloudflare hosting, nothing itemised later

Your site runs on Cloudflare’s global edge. No hosting bill, no SSL bill, no CDN bill. It is inside the monthly figure and it never turns up as a separate line later.

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A gallery built for before and after

Proper pair layouts, breed tags and fast-loading images, because the single most persuasive thing on a grooming website is a photo of a badly matted dog next to the same dog an hour later.

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Review collection that runs itself

Load your client list, tag it, and the automation asks for the review at the right moment after a groom. Reviews are how a salon gets picked over the one two streets away, and they are the thing that always slips when the day is busy.

Every single week

Your Prices on the Site, Updated Weekly

Grooming prices move. Product cost moves, your time moves, and the band you charged for a standard poodle two summers ago is not the band you charge now. On most salon websites the price list was typed once and never touched again, so the person on the desk ends up explaining why the website says something different, usually while holding a lead in one hand.

We update it every week. Send the new numbers and they are live, so a pet parent is always reading what you charge today. That includes the add-ons, which is where most of the awkward counter conversations actually come from.

  • Your price listBreed and size bands, add-ons and package prices shown as the numbers you actually charge this week.
  • Add-on and upgrade pricingDe-shed treatments, de-matting time, nail grinding, teeth, blueberry facials, kept current so nobody is surprised at the counter.
  • Seasonal offersShedding-season packages, puppy first-groom offers and holiday slots swapped in and out on the dates they really run.
  • Availability and hoursWhich days you are taking new clients, holiday closures and mobile route days, so nobody turns up to a locked door.
Content that compounds

Two Researched Posts a Week, 2,500 to 3,200 Words Each

Not 600 words of AI padding with a stock photo of a golden retriever on top. Bath & Brush publishes two research-based posts every week, each one 2,500 to 3,200 words, sourced, and written around your services and your area. Show Clip raises that to three a week at the same standard, plus social.

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Coat and care guides

What a doodle coat actually needs between grooms, how often a double coat should be done, why shaving a husky is a bad idea, what de-matting really involves and why it is charged by time. The things pet parents search at 11pm before they ever call a salon.

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Comparisons and expectations

Full groom against a bath and tidy, mobile against a salon visit, what a puppy first groom includes and why it is shorter. These reach people at the exact moment they are choosing, and they quietly set expectations before the dog is on your table.

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Local and seasonal pieces

Shedding season in your climate, grass seeds and paw checks in summer, salt and paw balm in winter, and which parks and routes you cover. High intent, genuinely local, and the hardest thing for a national chain to imitate.

What "research-based" actually means hereEvery post is built from real sourced material rather than reworded from whatever ranked first that morning. A piece on doodle coat maintenance cites the breed and coat guidance it is describing and links to it. A piece on de-matting explains the actual welfare reasoning for clipping off rather than brushing out, because that is the conversation you have at the counter every week and it goes better when the owner has already read it. At 2,500 to 3,200 words there is room to answer the question properly, which is what makes a page worth ranking and worth quoting.
Show Clip

The Listing Most People Never Scroll Past

On Show Clip we manage your Google Business Profile alongside the site, because for a grooming salon that panel is frequently the entire decision.

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Weekly posts on the listing

Short updates: shedding-season slots, a new groomer starting, holiday closures, which days you are taking new clients. A listing that gets posted to reads as a salon that is open and busy. One that has not been touched since last year reads as one that may have closed, and people do not call to check.

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Your actual grooms, not stock photos

Before and after pairs from your own table, added regularly. This is the single most persuasive thing a groomer owns, and on Google it sits directly next to your competitor's three blurry photos from 2019. Most salons upload once at setup and never again.

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The questions section, answered

Anyone can post a question on your listing and anyone at all can answer it, which is exactly the problem. We keep the common ones answered in your words: whether you take cats, whether you are kennel-free, how long a full groom takes, what you do about matting, and whether you handle nervous rescues.

Capture every booking request

Your Website, Wired Into Your CRM

Every form and every booking request flows straight to where your front desk already works, so nothing sits unread until Thursday.

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Booking requests into any CRM

Every form on the site pushes into whatever you already run, by direct API, Zapier or Make. Requests land where your front desk is already looking rather than in a website inbox nobody opens between appointments.

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Our CRM included, with your own login

We integrate our CRM and give you a login, so you can see every enquiry and every booked groom and work the day yourself without waiting on us.

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Reply before they book elsewhere

A pet parent enquiring on a Sunday evening is messaging three salons. Getting that request in front of you immediately is the cheapest improvement most salons can make.

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The details your groomers actually need

Forms ask breed, weight, coat condition, last groom date and temperament notes, so the person on the table knows what is walking in and can hold the right amount of time for it.

Never worry about upkeep

Updates Handled, Just Send a Revision

Five revisions are included every month at no extra cost, on every level. After the fifth, each one is a flat $20 with no cap, so there is never a surprise invoice.

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Five revisions included every month, at no extra cost

Five revision requests are included in the monthly figure on every plan. They are not a quota you are burning through, they are part of what you already pay for. Past the fifth, each additional revision is a flat $20 with no cap on how many you can buy. No hourly billing and no surprise invoice.

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A revision is not one line

"Add a cat grooming page and a hand-stripping page, here is the full copy and the photos for both" is a single revision, not four. There is no limit on how much goes into one request, so write it all down and send it once.

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Done in 2 to 5 working days

Every revision is completed within 2 to 5 working days of you sending it, however large. A price change or a photo swap is usually same day or next.

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Fully managed, you never log in

Crashes, malware, patches, uptime and backups are ours. If something breaks on a Saturday morning it is our problem, not something you deal with between two dogs.

Pricing

Three Levels, Like Any Grooming Board

Every level carries the same $447 one-time build fee, and you pay it only once the site is live. Start where the problem actually is and move up when the next one starts costing you bookings.

START HERE

Bath & Brush

The website, fully managed

$97/ month

plus $447 one-time build fee

7 day launch

Start with Bath & Brush

Right for you ifA salon whose site is slow, dated or still showing last year’s prices, and which is quietly losing bookings to whoever loads first on a phone.

  • Up to 60 pagesservices, areas, routes, team, contact, booking
  • 90+ PageSpeed, guaranteedAstro-built, frequently a perfect 100
  • Weekly price updatesbands, add-ons and offers refreshed every week
  • 2 research-based blog posts every week2,500 to 3,200 words each, sourced, written around your services and area
  • A groom price estimatorby breed, size and coat condition
  • Free domainor we point the one you already own
  • Cloudflare hosting includedno hosting, SSL or CDN bill, ever
  • Booking requests into any CRMdirect API, Zapier or Make
  • 5 revisions included every monthat no extra cost, then $20 per extra with no cap
  • Fully managedcrashes, malware, patches, uptime and backups are ours
What concretely changes

Your website stops being the thing that lets you down. A pet parent comparing three salons opens a page that is already there, sees your real current prices and your actual work, and the request lands where your front desk will see it. You stop paying by the hour for edits and you stop thinking about hosting at all.

Full Groom

Everything above, plus the AI Engine

$197/ month + usage

plus $447 one-time build fee

10 day launch

Right for you ifA salon where the phone rings all day while both hands are on a dog, and where the voicemail light is basically a list of bookings you did not take.

  • Everything in Bath & Brush, plus:
  • 1 AI receptionistanswers and books while your hands are busy
  • 1 AI chat widgetanswers breed and price questions on the site
  • 1 AI across SMS, Messenger and Instagramone inbox, answered immediately
  • 1 call analysis reporting agenta PDF report on what callers asked for, what was missed and what got booked
  • A2P 10DLC registrationfiled for you, and required before any SMS can send
What concretely changes

The calls you physically cannot answer get answered. Someone picks up while you are mid-groom, asks the breed and coat questions in your words, and puts the appointment in the book. Texts, Messenger and Instagram all land in one place with an instant reply, and the weekly call report tells you what people asked for and which calls nobody rang back.

The usage fee covers AI minutes and message volume and is billed at cost. A2P 10DLC registration is a carrier requirement before a business can text from a 10-digit number, and we file it as part of your setup. The agents are trained on your breed bands and your intake questions, and they hold the line on the things only you should decide: a matted coat, an aggressive dog or a senior with health notes gets flagged for a human, never quoted blind.

Add the AI Engine

Show Clip

Everything above, plus the Content Engine

$497/ month

plus $447 one-time build fee

15 day launch

Right for you ifA salon that wants to stop depending on the map pack and the algorithm, and start being the name people in the area already know before they search.

  • Everything in Full Groom, plus:
  • 3 research-based blog posts a weeksame standard, 2,500 to 3,200 words each
  • 3 social image posts a weekbranded and ready to publish
  • 2 reels a weekAI voice with on-screen text and icons
  • Google Business Profile kept activeposts, photos and the questions section answered every week
What concretely changes

You stop being one of five pins on a map. Every week adds pages answering what pet parents near you are actually typing, your Google listing stays active instead of going stale, and the same work goes out on social so people see your grooms between visits. Months from now you are the salon Google and ChatGPT name, and the content keeps working long after the week it was published.

Content is written around your services and your area, so it builds local visibility rather than filling a blog nobody reads. Your Google Business Profile is managed alongside it, which for a grooming salon is often the entire first impression: most people never reach the website at all, they read the panel, look at the photos, scan the reviews and tap call.

Add the Content Engine
Add-on, any level

Serve the clients who would rather read it in their own language

Plenty of salons have a book full of regulars who speak Spanish at home, or Polish, or Vietnamese. Add a language for $100 one time, per language.

What matters is how it is built. The usual offer bolts a translate widget onto the page, which creates no new URLs, so Google has nothing extra to index and you still rank in one language only. We build a separate real page per language, each with its own address, its own title and description, its own schema, and reciprocal hreflang tags pointing the versions at each other. Each language can then rank on its own in Google and be quoted on its own by ChatGPT and AI Overviews, which is the entire point: someone searching for a groomer in Spanish should be able to find you in Spanish.

Spanish, French and German are already wired into this site's locale registry. Turning one on means adding the translated pages, not rebuilding the site.

Third-party integrations are quoted separately. Form submissions from your own site into any CRM are included. Connecting a grooming and booking platform, a point of sale, an accounting package or a payment processor is priced before it is built, never billed after.

What actually changes

Where You Are Now, and Where This Puts You

Not a feature list. The difference a pet parent and your own front desk would notice inside a month.

TodayOnce you are live
✕Someone with a matted dog opens your site on a Saturday, waits, and taps the next salon.
✓Your page is already on screen with prices, photos and a booking form.
✕You are found only by people who were already told about you.
✓You turn up for the neighbourhoods you actually serve, in Google and in AI answers.
✕The prices on the site have not been right since last spring.
✓Your bands and add-ons are refreshed every week, so nobody arrives expecting last year’s price.
✕A small change means an email, a quote, and it never quite happens.
✓You send the request and it is done inside 2 to 5 working days, five included each month.
✕The phone rings while both hands are on a dog and the call goes to voicemail.
✓It is answered, the breed and coat questions get asked, and the groom is in the book.
✕Hosting, SSL and plugin renewals arrive as separate bills you did not expect.
✓One monthly figure, with hosting, SSL, the domain and maintenance already inside it.
How it works

Live in 7 Days

A simple, transparent process. You do not pay the $447 build fee until you are live and happy. Full Groom takes 10 days and Show Clip 15.

1
Pay the first monthly invoice

You start with the monthly figure for the service level you pick and nothing else. The $447 one-time build fee is not charged at this point.

2
One onboarding call

We collect it in a single call: your services, your price bands, your areas and mobile routes, your team, your before-and-after photos and the direction for the content.

3
We build it

Bath & Brush is live in 7 days. Full Groom takes 10 while the AI agents learn your breeds, your price bands and your intake questions. Show Clip takes 15 with the content engine and the profile work running.

4
The one-time fee comes after you are live

The $447 build fee is charged only once the site is live and you are happy with it. That order is deliberate and it is the whole point.

Get a free quote

Book a Call and Get Your Website Quote

Pick a time below. We will look at your current site, map out your service and area pages, and give you a clear quote and a timeline.


FAQ

Website Questions, Answered

We build on the Astro framework, which ships almost no JavaScript and serves static-first pages from Cloudflare’s global edge. There is no plugin bloat as on WordPress and no page-builder overhead as on Wix or GHL. We guarantee a 90+ Google PageSpeed score, often 100, on both mobile and desktop, which matters most for a photo-heavy grooming gallery on a phone.

Bath & Brush is $97 a month, Full Groom is $197 a month plus AI usage, and Show Clip is $497 a month. Every plan carries the same $447 one-time build fee. You pay only the monthly invoice up front. The $447 is charged after your site is live and you are happy with it.

A revision is any change request you send us, and there is no limit on how much goes into one. Updating text, adding a page, changing a colour, adding a groomer to the team page, updating your price bands and swapping a seasonal offer are all revisions, and so is something far larger: "create a cat grooming page and a hand-stripping page, here is the full copy, layout and photos for both" is one revision, not four. Five are included every month at no extra cost, on every plan. After the fifth, each additional revision is a flat $20, so you always know the price before you ask, and there is no cap on how many you can buy in a month. Every revision is completed within 2 to 5 working days of you sending it, no matter the size.

Form submissions from your own site into any CRM are included, at no extra charge, by direct API, Zapier or Make. Anything beyond that is quoted separately: connecting a grooming platform such as a booking and client-record system, a point of sale, an accounting tool, a payment processor or a custom API is priced before it is built, and you decide whether to go ahead. Nothing appears on an invoice after the fact.

It asks the three things that actually drive the price: breed or size band, coat type, and current condition. It returns a range rather than a single figure, and the page says plainly that it is an estimate and not a fixed quote, because a coat that has not been brushed in four months is a different job to a maintained one. It gets the pet parent to a realistic number instead of a guess, and it gets you their details and the breed before the phone call.

Anything on the site that moves: breed and size bands, add-on pricing for de-shedding, de-matting time, nails, teeth and facials, package prices, seasonal offers, and your availability including holiday closures and mobile route days. Send the new numbers and they go live that week, so nobody arrives at the counter expecting a price you stopped charging in March.

No, and that is deliberate. It is trained on your standard bands and can answer confidently on a routine groom for a known breed and size. Anything that a groomer needs to see first, a severely matted coat, an aggressive or fearful dog, or a senior with health notes, is flagged for a human instead of quoted blind. Nobody wants an AI committing your table to a four-hour de-mat at a one-hour price.

Bath & Brush goes live 7 days after the onboarding call. Full Groom takes 10 days, because the AI receptionist and chat agents have to be trained on your breeds, your bands and your intake questions. Show Clip takes 15 days while the content engine and the profile work are set up. The clock starts at onboarding, not at payment.

US carriers require every business texting from a 10-digit number to register the brand and campaign first. Without it your appointment reminders and confirmations get filtered or blocked outright, and you never find out they did not arrive. We file the registration as part of your Full Groom setup and the carrier fee is passed through at cost.

Bath & Brush includes 2 research-based posts every week, each 2,500 to 3,200 words, written around your services and your area. Show Clip raises that to 3 a week at the same standard and adds 3 social image posts and 2 reels weekly, plus Google Business Profile management, so the same work reaches people on search, on your listing and on social rather than only on the site.

Yes. One free domain is included, or we point the one you already own at the new site so nothing changes for the regulars who have it saved. Form submissions push into any CRM through direct API or a webhook, and we include our own CRM integration with a login of your own, so every enquiry and every booked groom is visible to you.

With fast pages, real neighbourhood and route pages, correct schema and clean sitemap, robots and llms files, we guarantee your website starts ranking in your area within 3 to 5 months. Anyone promising you day-one rankings is not being straight with you.

We rebuild it. You keep your domain, your existing URLs are redirected so you do not lose the visibility you have already earned, and we migrate the content and the photos worth keeping. Your current site stays up until the new one is live.

Ready for a website that works as hard as you do?

Get a Faster, Higher-Ranking Grooming Website

$97 a month plus a $447 one-time build fee. Free domain, Cloudflare hosting, weekly price updates, a groom price estimator, two research-based posts a week at 2,500 to 3,200 words each, and five revisions included every month. Live in 7 days.

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