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The people behind the playbooks

Written by people who have worked the book, not content mills

Every article on this site is filed by one of three subject-matter voices, each owning a different corner of a grooming business: the booking desk, the GoHighLevel build, and the money side of packages, pricing, and retention. 8 articles published so far.

Harper Linwood
Grooming Automation Strategist
Asheville, North Carolina

Harper spent six years running the front desk and book for a busy two-van mobile grooming outfit before going all-in on GoHighLevel automation.

  • Booking and reminder flows
  • No-show recovery automation
  • Rebooking and retention sequences
3 articlesRead their work →
Tobi Balogun
GHL Snapshot Engineer
Austin, Texas

Tobi builds and stress-tests the workflows that ship inside the Pet Grooming Snapshot.

  • GoHighLevel snapshot architecture
  • Two-way SMS and compliance gates
  • Pipeline and trigger logic
3 articlesRead their work →
Lakshmi Rao
Grooming Growth Editor
Portland, Oregon

Lakshmi covers the business of grooming: pricing, package and membership economics, referral systems, and the marketing decisions that decide whether a great groomer stays single-chair or scales.

  • Package and membership economics
  • Pricing and offer design
  • Referral and review systems
2 articlesRead their work →
On attribution

Bylines you can trace

Each byline links to the writer who filed it and the ground they cover, so you can judge a playbook by who wrote it. These are the site's editorial voices, writing from grooming operations and GoHighLevel implementation experience. They are not veterinarians or licensed animal-health professionals, and nothing here is health, behaviour, or medical advice for any animal. For anything touching a pet's health, ask your vet.