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The people behind the playbooks

Written by people who have worked the book, not content mills

Every article on this site is filed by one of three subject-matter voices, each owning a different corner of a grooming business: the booking desk, the GoHighLevel build, and the money side of packages, pricing, and retention. 19 articles published so far.

Harper Linwood
Grooming Automation Strategist
Asheville, North Carolina

Harper spent six years running the front desk and book for a busy two-van mobile grooming outfit before going all-in on GoHighLevel automation.

  • Booking and reminder flows
  • No-show recovery automation
  • Rebooking and retention sequences
6 articlesRead their work →
Tobi Balogun
GHL Snapshot Engineer
Austin, Texas

Tobi builds and stress-tests the workflows that ship inside the Pet Grooming Snapshot.

  • GoHighLevel snapshot architecture
  • Two-way SMS and compliance gates
  • Pipeline and trigger logic
7 articlesRead their work →
Lakshmi Rao
Grooming Growth Editor
Portland, Oregon

Lakshmi covers the business of grooming: pricing, package and membership economics, referral systems, and the marketing decisions that decide whether a great groomer stays single-chair or scales.

  • Package and membership economics
  • Pricing and offer design
  • Referral and review systems
6 articlesRead their work →
On attribution

Bylines you can trace

Each byline links to the writer who filed it and the ground they cover, so you can judge a playbook by who wrote it. These are the site's editorial voices, writing from grooming operations and GoHighLevel implementation experience. They are not veterinarians or licensed animal-health professionals, and nothing here is health, behaviour, or medical advice for any animal. For anything touching a pet's health, ask your vet.