Lakshmi Rao

Lakshmi covers the business of grooming: pricing, package and membership economics, referral systems, and the marketing decisions that decide whether a great groomer stays single-chair or scales. She has interviewed dozens of salon and mobile-van owners about what actually moved their numbers, and she has a low tolerance for hype. Expect honest math, not motivational fluff.

Lakshmi Rao is one of this site's editorial personas: an original, fictional voice used for byline attribution. Nothing filed under this byline is veterinary, behavioural, or medical advice for any animal.